|Social commerce at its best|
Founded in the spring of 2011, Bonusbox has become the largest shopping rewards and loyalty network on Facebook for the German market. A rapidly growing number of e-commerce retailers are utilizing the opportunities offered by establishing customer loyalty and bonus programs on Facebook by means of a Software-as-a-Service solution. This allows them to tap into the full virtual potential of this social network’s more than one billion members.
The investment in Bonusbox broadens Wellington Partners engagement in the field of social media commercialization, with Bonusbox exemplifying the fast-growing market of Social Commerce. Bonusbox stands poised to benefit from a generation of consumers increasingly making retail choices based on their social and virtual connections, a leading reason for Wellington to head a first financing round in spring 2012.
First investment: March 2012
Schönhauser Allee 44a