"We started engaging with VCs holding nothing more than a valuable but proven technology asset in our hands. Wellington really stood out from the crowd! The team was capable of understanding technology leverages and impact and, at the same time, they shared our belief in its realistic global potential. Going with them has proven to be the right decision."
Philipp Pieper
CEO, Proximic
Wellington
contact:
Frank Böhnke
| The dynamic contextual matching service |
Proximic helps media traders grow revenues through improved online ad placements by supporting their transactional decision-making with real-time page-level contextual, brand protection, and audience interest data. With the richest and most precise data in the market, Proximic’s data provides advertising networks, agencies, DSPs, and publisher networks with the information needed to drive premium ad placements by combining non-linguistic contextual profiling technologies, resulting in better targeted ads and filtering content across highly granular topical categories. The company believes that bringing transparency to the online advertising eco-system through actionable data will increase precision and confidence in ad placement in today's vast accessible inventory.
The technology basis and the global approach of the company were major factors in Wellington Partners’ decision to invest in the company in April 2007. Today, Proximic is based in Palo Alto, California, and has additional offices in Bejing and Munich, where the company was founded in 2001 by Thomas Nitsche and Philipp Pieper.
For more details, watch the video Proximic in 125 Seconds.
First investment: April 2007
Proximic, Inc.
451 Florence St.
Palo Alto, CA 94301
USA
