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CEO: Nelli Lähteenmäki


The action oriented wellness coach

YOU – the leading platform for personal self-improvement through micro-actions, supported by peer-group communities. YOU-app’s ambition is to end failed New Year’s resolutions – the answer lies in concrete, simple micro-actions anyone can succeed at. We build personal, goal-specific journeys to address the most common self- improvement goals and will become the go-to-place for self-improvement.

As part of their strategy to help people with self-improvement, they are also supported by and has a partnership with Jamie Oliver.

You-app is co-founded by Nelli Lähteenmäki, Nora Rosendahl and Aleksi Hoffman all based in Helsinki, Finland. The three co-founders have experience from a vast number of industries and companies including McKinsey, Eucalyptus Inc and Maxisat.

First investment: December 2014

Fifth Corner Inc. / YOU-app
Fredrikinkatu 39 B 15
00120 Helsinki


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